“Soyoun Jeong: The Hallmark Project”
Date: May 6 - 29, 2010,
Location:
Tenri Cultural Institute
43A West 13 Street, NYC
USA
Website: http://www.tenri.org
In this exhibiion, one can see Jeong's special painting installation that originates from Hallmark card collection. Letters written on greeting cards are often used to express the sender's emotions like sympathy, wishes, and hopes.
The images can be appreciated for their own sake but should also be viewed for their symbolic function. So that, the Hallmark brand reaches beyond the message or sign, to symbolize American culture in general. Jeong states that these cards are about the dichotomy of "dream and reality or inserted images and actuality," and she sees Hallmark's Christmas cards, for instance as representative of what Christmas should be.
For More Information:
Dr. Thalia Vrachopoulos,
Exhibitions Director
212-691-7978
tvrachopoulos@gmail.com
Michael Yuge,
Administrative Director
212-645-2800
yuge@tenri.org
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