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Joon Kim illustrates his idea of a “social tattoo” with his images of whole bodies covered in tattoos. The images symbolize our consciousness as a mode of life and it is sometimes represented by symbols of capitalism and consumerism.
The hyper-realistic image, which is similar to a photograph, makes the social iconography of the tattoo more effective and persuasive. The texture of the skin in the prints looks very real at a glance, but actually goes beyond just resemblance.
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